In today’s competitive travel goods market, creating your own luggage brand has never been easier — or more profitable.
Thanks to China’s advanced OEM luggage manufacturing capabilities, thousands of global brands have turned simple suitcase designs into successful international labels.
At Shire Luggage, based in Wenzhou, Zhejiang, we specialize in helping global partners turn ideas into real products — from custom molds and logo design to full-scale mass production and export.
Whether you’re launching your first luggage collection or expanding your brand’s travel line, this guide will show you exactly how OEM luggage manufacturing in China works.
What Does OEM Luggage Manufacturing Mean?
OEM stands for Original Equipment Manufacturer.
In the luggage industry, this means you design the brand, and the factory handles production — from raw material sourcing to assembly and packaging.
At Shire Luggage, our OEM service allows you to:
Choose the material (ABS / PP / PC / fabric)
Customize the color, logo, and mold shape
Add interior designs, linings, and compartments
Control packaging style and branding elements
Scale production from small trial orders to full container shipments
In short: You bring the vision, we make it real.
Step-by-Step: How to Build Your Own Luggage Brand with Shire Luggage
Step 1: Define Your Brand Identity
Before manufacturing, define your brand’s tone and market:
Target audience (young travelers, luxury users, business professionals)
Price range (budget, mid-range, premium)
Design theme (minimalist, sporty, elegant, luxury)
Our design team helps you match your brand identity with the right material and mold.
Step 2: Choose the Right Material
Each material fits a different positioning:
ABS luggage → lightweight and affordable, perfect for beginners.
PP luggage → eco-friendly and flexible, ideal for mid-range brands.
PC luggage → premium and glossy, perfect for high-end markets.
Tip: PP and PC are currently the best-selling materials in Europe due to durability and color variety.
Step 3: Custom Logo and Mold Creation
Your brand identity starts with your logo.
At Shire Luggage Factory, we offer:
Logo options: embossed, printed, metal badge, or laser engraving.
Custom molds: new suitcase shapes exclusive to your brand.
Pantone color matching: over 300 color options available.
Every mold is carefully engineered for structural integrity and aesthetics — ensuring your product stands out in the market.
Step 4: Sampling and Quality Inspection
Before production, we always provide sample confirmation.
You can evaluate:
Surface finishing (matte, glossy, textured)
Lock system (TSA, code, or key lock)
Wheels and handles performance
Interior design and zipper quality
Our QC team inspects every detail, ensuring 100% satisfaction before mass production.
Step 5: Mass Production and Global Shipping
Once approved, your order moves to full-scale production.
We use automated injection molding machines and ISO-certified assembly lines for efficiency and consistency.
Production capacity:
Over 60,000 suitcases per month
Exported to Europe, the Middle East, South America, and Africa
We also manage logistics coordination, including container loading, customs clearance, and shipment tracking — saving you time and hassle.
Why Choose Shire Luggage for OEM & Private Label Projects
Shire Luggage is not just a factory — it’s your strategic partner in building a global luggage brand.
Here’s why hundreds of companies choose us:
Full OEM/ODM capability — from design to mass production
Strong R&D team — new molds and styles every quarter
Strict quality control — every piece tested for strength and durability
On-time delivery — 45–50 days for standard orders
Multilingual communication — English, French, Russian, Spanish support
Marketing assistance — free photos, videos, and online catalog materials
Successful OEM Case Studies
European Fashion Brand
Worked with Shire Luggage to develop a minimalist PP suitcase series with matte finishes and TSA locks.
Result: Sold in over 12 countries, now a major Amazon brand.
Middle East Importer
Launched a hard-shell luggage line with custom Arabic logo and metal badge.
Result: Became one of the best-selling suitcase lines in their region.
African Distributor
Co-developed a durable 3-piece ABS+PC set designed for rugged travel conditions.
Result: Gained national retail partnerships within 6 months.
From Wenzhou to the World — Your OEM Luggage Factory Partner
Located in Wenzhou, Zhejiang Province, Shire Luggage has become a trusted OEM and ODM partner for global buyers.
We produce for both private labels and international brands, ensuring:
Reliable quality
Competitive prices
Fast shipping
Consistent after-sales service
If you’re searching for:
“OEM luggage manufacturer China”, “custom logo suitcase factory”, “Wenzhou luggage supplier”, “Zhejiang luggage manufacturer” —
we’re ready to help you start your own luggage brand today.
Final Thoughts
Building your own luggage brand doesn’t require huge investment — just the right factory partner.
With Shire Luggage’s OEM service, you can turn your brand idea into a professional suitcase collection loved by travelers worldwide.
Visit www.shireluggage.com
Contact our OEM team for a quotation and free design consultation.
Let’s make your luggage brand global.
Post time: Oct-08-2025